A modern wellness brand built around compassion, trust, and visible transformation. Stuti Vitiligo Centre offers advanced personalized treatments for vitiligo rooted in medical expertise and patient-first care. We helped shape their identity from the ground up, including brand messaging, visual design, clinic signage, and Instagram strategy to connect with real people seeking real results.
At Tattvavit Art & Media, we transformed Stuti’s clinical strength into a brand that feels empowering, modern, and deeply human. From educational visuals to compassionate messaging, we created a presence that builds trust both in-clinic and online.
This was more than a branding project it was about reshaping how people see skin conditions and showing what healing can look like.
Client:
Stuti Vitiligo Clinic
Industry:
Beauty & Healthcare
Location:
India
Our Role:
Stuti Vitiligo Clinic approached us with a powerful mission to offer personalized, science-backed treatment for vitiligo in a way that feels approachable, trustworthy, and deeply human. But the challenge was significant: vitiligo is often misunderstood, and most clinics in the space lean heavily into sterile, clinical branding that creates distance rather than connection. Stuti needed a brand identity that balanced medical credibility with emotional comfort, resonated with people of all ages and skin types, and stood out both in the competitive wellness space and on social media. The goal? Build trust at first glance, spark confidence, and normalize the conversation around skin conditions without losing professional integrity.
We began by diving deep into the emotional journey of those living with vitiligo, what they feel, what they seek, and how they respond to visual cues of trust and transformation. Using that insight, we created a brand identity that radiates calm, hope, and expertise. From a warm, earthy color palette to bold storefront designs and gentle typography, every element was crafted to make patients feel seen, supported, and empowered.
We designed clinic visuals that bring the brand to life on the street, educational social content to debunk myths, and a digital-first strategy that turns expertise into empathy. The result is a holistic brand system that not only attracts walk-ins and inquiries but also builds a community around care, healing, and confidence.
