A bold, playful lip balm brand born out of a desire to bring clean ingredients and fruity freshness to everyday lip care. We crafted the brand identity, packaging, and social media presence, blending strategy with a juicy, feel-good aesthetic that pops on the shelf and online.
At Tattvavit Art & Media, we helped Soozi Beauty transform their vision into a bold, fruit-forward brand from logo and packaging to social media strategy. By blending clean beauty values with playful design, we created an identity that connects with Gen Z and stands out online and on shelves.
Client:
Soozi beauty
Industry:
Beauty & Healthcare
Location:
Indonesia
Our Role:
Soozi Beauty, a clean beauty startup from Indonesia, wanted to launch a bold new organic lip balm brand that would resonate with Gen Z and millennial audiences. The challenge? Stand out in a crowded market with branding that felt fresh, playful, and premium. while still communicating clean, trustworthy ingredients. From shelf appeal to Instagram presence, every touchpoint had to work hard to build recognition and trust.
We developed a brand rooted in fashion, flavor, and clean beauty. From the playful logo where the double “o” forms an infinite loop symbolizing taste and originality that lips can’t live without to the vibrant-toned packaging and scroll-stopping social media marketing, every element was designed to feel bold, stylish, and crave-worthy. Our team delivered full brand strategy, packaging design, and launch-ready social content that helped Soozi instantly connect with its target audience. The results? 12+ retail partners onboarded, 3K+ organic followers in the first month, and features in top Southeast Asian beauty blogs.
